The tales of launching a product

The tales of launching a product

The tales of launching a product

Sew Whats New?…Well actually quite a bit!

It’s been a crazy few weeks for us. We’ve been going hell for leather on the run up to the launch of our first sewing kit, the SEW-A-SAURUS.  We have been overwhelmed at the fantastic reviews that we have received since the launch, our highlights so far have been the reviews in SEW magazine & Love Sewing, plus the wonderful 5 star ratings which we have been receiving on Amazon.

It’s fair to say the path of launching a product is a long one, with more twists & turns that we had expected, but it has also been great fun and a huge learning experience which has been very rewarding.

You’d think the process of designing a pattern, writing instructions and then buying the materials is pretty straight forward. What we’ve actually learnt about is branding, registering designs with the intellectual property office, dealt with EU fire safety regulations and classes.  We’ve designed the packaging, learnt all about shelf presence, bleed zones and die cuts and then you have the realisation that writing the instructions takes hours of refinement and testing to ensure that they are perfect!

We have been very fortunate to work with a fantastic selection of british companies, all of whom have been a huge help in our learning experience, this has enabled us to produce the high quality SEW-A-SAURUS sewing kit.

It was after the Sewing Bee that I realised that I really wanted to pass on my passion for crafting and sewing, with the aim of producing projects which are accessible to all levels of stitchers, with the focus on producing something that is fun and unique. Knowing how busy peoples lives are, I quickly decided on a kit to reduce the need to shop and source the materials but instead maximise the making and playing time.

We quickly settled on a Dino tail sewing kit, this was purely down to the fact that I had made one for Max sometime ago and it was always the dressing up item of choice with all kids when they came round.  The dino tail kit ticked all  the boxes:

checked_checkbox Fun to make and play with
checked_checkbox Unique
checked_checkbox High usage
checked_checkbox High reward

Along the way, when it felt pretty tough going, we did questioned if we were doing the right thing?  But as we were working as a team, we tried to make it fun and when we reached those little high-5 moments, we were left with a great sense of achievement that meant we should keep the project alive.

To make the tails a little bit more special we’ve sourced the coolest most tactile bobbled scuba fabric known to man and as not every little monster has the same favourite colour we’ve paired it with the choice of 5 vibrant stretch spandex colours to make the perfect spikes for that little person in your life. The kits come with all the important bits included, instructions written by me, spikes pattern, the fabric pieces already cut out, elastic, thread, fluffy stuffing, pins and a needle. All you need is a couple of hours and a smile.  You can choose your kit on our Amazon or Esty shop.

We’ve received great feedback so far and had a real buzz, you can see a selection of reviews on our Press page. Our next milestone is preparing all the stock for our stand at Kirsty Allsopp’s Handmade Christmas Fair on the 20th to 22nd of November, so you if you’re passing by you can grab one at the show and I will be there to sign the box too. (but be warned, I don’t have the neatest of hand writing!)

Now, give us a ROAR!

Matt & Gemma ChappleMatt & Gemma


The baker. Some may say a jumping bean…. definitely never short on energy. Gemma loves to cook and can normally be found whipping up a culinary delight in the kitchen or deep in the veg patch.


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